Building in Public

Businesses I'm
Actually Building.

Not just talking about marketing — using it to build real businesses from the ground up. Here's what's in the works.

AI for Trades & Service Businesses

AISSM

AISSM is an AI-powered marketing and lead generation platform built for trades and service businesses — roofing, HVAC, plumbing, landscaping, and more. The goal: replace the manual follow-up grind with systems that generate jobs on autopilot.

Built at the intersection of GoHighLevel, AI automation, and paid ads — AISSM handles the pipeline so business owners can focus on the work, not chasing leads.

AI Lead Gen GoHighLevel Paid Ads Follow-Up Automation Trades & Services
Visit aissm.ai →
What AISSM Does
1
Generate leads from paid ads
Meta and Google campaigns built for trades businesses — targeting homeowners who actually need the work done.
2
AI follows up instantly
AI-driven SMS and email sequences respond within minutes — before the lead goes cold or calls a competitor.
3
Books appointments automatically
Qualified leads book directly into the calendar. No phone tag, no wasted time.
What The Listing Agent Does
1
Generate seller and buyer leads
Targeted paid ad campaigns that put real estate agents in front of motivated sellers and active buyers.
2
Nurture with AI follow-up
Automated, intelligent follow-up keeps agents top-of-mind until the lead is ready to list or buy.
3
Close more listings
A proven system now used by 2,500+ real estate professionals to consistently close more deals.
AI Marketing for Real Estate Agents

The Listing Agent

The Listing Agent is an AI-powered marketing system built specifically for real estate agents who want a consistent pipeline of seller and buyer leads — without depending on referrals, cold calls, or outdated tactics.

The system has been used by 2,500+ real estate professionals nationwide, and is built on the same lead generation principles Mark refined early in his career — with AI now handling what used to require a full-time follow-up team.

Real Estate Lead Gen AI Follow-Up 2,500+ Agents
Visit thelistingagent.info →
The Philosophy

Why Build in Public?

Most people talk about building businesses. Mark is doing it on camera — showing the wins, the losses, and everything in between through the Leveling Up series. If you're building something too, you'll learn more from watching someone else go through it than from any course or playbook.

Follow the Build on YouTube

Want to Work Together?

Whether you need a system like AISSM for your business, or you want to talk marketing strategy — let's connect.

Get in Touch