From licensed real estate agent to performance marketing expert — building systems that turn attention into revenue.
Mark Arceo's path into marketing started where most people overlook it — in the field, as a licensed real estate agent who quickly realized that the best product means nothing without the right people seeing it. Determined to solve that, he immersed himself in the craft of lead generation under the guidance of a mentor leading a team producing over $100 million in annual sales.
What followed was a masterclass in what actually moves the needle: paid media, conversion systems, and the infrastructure that turns attention into revenue. Mark took those principles and applied them at scale — co-building a marketing system now used by over 2,500 real estate professionals nationwide through The Listing Agent.
His results speak for themselves. In one of his most notable engagements, Mark generated over $2.2 million in revenue for a single client from just $18,000 in ad spend — a 12,000% ROAS. His experience spans Facebook, Instagram, Google, and emerging AI-powered systems, with clients across real estate, roofing, automotive, and beyond.
Today, Mark operates at the intersection of performance marketing and artificial intelligence through his agency AISSM — helping businesses replace guesswork with systems that consistently generate leads, convert customers, and scale.
The Leveling Up challenge is simple: every 10 hours of focused, intentional work earns one level. The goal is 1,000 levels — 10,000 hours. Mark documents the entire journey on YouTube, showing what actually gets done each week, what the business looks like, and what he's learning along the way.
No highlights-only content. No motivational fluff. Just real hours, real results, and an honest look at what building from scratch actually looks like.
Watch the Series →AI-powered marketing agency built at the intersection of performance marketing and artificial intelligence. Helping businesses replace guesswork with systems that scale.
Visit aissm.ai →A marketing system co-built with Mark now used by over 2,500 real estate professionals nationwide, built on the lead generation principles proven in the field.
Visit thelistingagent.info →Whether you need ads managed, a lead system built, or a marketing strategy from the ground up — let's talk.
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